In a show that hit on both green energy and experiential marketing philosophy, TideSmart Talk with Stevoe featured interviews with Energy and Utilities Law Expert Tony Buxton and Co-Author of “The Face-to-Face Book,” Ed Keller on Saturday, June 30.

Tony Buxton

Tony Buxton joins the show to talk about alternative energy in Maine.

Tony Buxton is a partner at the law firm Preti Flaherty, where he serves as chair of the firm’s Energy and Utilities Practice Group. Buxton creates solutions to business energy problems, including the challenge of high-energy costs. Since 1988, Buxton has been listed in Woodward/White’s “The Best Lawyers in America.”

Throughout New England, Preti Flaherty works to help some of the region’s most successful companies grow and thrive. Buxton is currently working to develop a natural gas pipeline up the Kennebec River Valley that he says will save the area $40 million in energy savings per year.

In this segment, Stevoe and Buxton discuss the need for alternative energy in the United States, the benefits and challenges of using natural gas, and the effects of Maine’s energy policies on the public.

Ed Keller

Ed Keller is co-author of “The Face-to-Face Book.”

Ed Keller is an award-winning word-of-mouth marketing researcher and consultant. He has authored two books detailing word-of-mouth marketing and has been called “one of the most recognized names in word of mouth.”  Keller is CEO of the Keller Fay Group, an award-winning word-of-mouth research and consulting firm.

Keller’s newest publication,”The Face-to-Face Book” outlines how businesses—both big and small—can best succeed by focusing on what people do and say in real life as well as online.

During this segment, Keller and Stevoe talk about the recent evolution of communication, and how the future of marketing will focus on social consumers.  Keller and Stevoe also discuss the value of experiential marketing as a means for brands to build meaningful relationships with consumers.

Ed Keller [ 53:50 ] Play Now | Play in Popup | Download

Tony Buxton [ 53:50 ] Play Now | Play in Popup | Download

TideSmart Talk with Stevoe featured an interview with Portland’s Mayor Michael Brennan in a show that aired on Saturday, June 16.  Brennan is the city’s first mayor since 1923 to be voted into office by the public.

Prior to the interview, Steve Woods discussed his endorsement of Angus King and why he believes it is imperative that Maine elect a True Independent candidate in November.

Michael Brennan

TideSmart Talk with Stevoe host Steve Woods (right) talks with Portland Mayor Michael Brennan (right) in a one-hour interview on TideSmart Talk with Stevoe.

Michael Brennan is a Portland native who is serving as the 87th Mayor of the City. His political career began in a special election to replace the late Joel Abromson. Brennan, a Democrat, was elected to the Maine Senate in March, 2002. That fall, he was reelected to serve in the 121^st Legislature, and again in 2004 when he served as the Senate Majority Leader.

Portland Mayor Michael Brennan talks politics with Steve Woods on TideSmart Talk with Stevoe.

In 2011, Brennan ran against 14 other candidates in the mayoral election, and became the first mayor since 1923 to be directly elected into office. Since the mayoral election, Brennan has opposed cuts in Maine’s healthcare programs saying that cutting funding for programs that promote health and prevent disease in order to balance the state’s books will only cost Maine more in the long run.

In this one-hour interview, Brennan talks about how he got involved in politics, his first elected office, and thoughts on working with the current state government.

Michael Brennan [ 53:50 ] Play Now | Play in Popup | Download